How Much Is It Worth To You?

Mike Coval
April 19, 2021

"Why don't you take on more clients?"

I've been asked this question a handful of times over the past few months.

I get why I get asked this. The thought it is if I take more clients then I help more people and I make more money.

The reality is, could I add another 6-10 hours to my schedule every week. Let's be conservative and say 6 hours.

An additional 6 hours means I could take on another 10 clients who do 8 sessions per month. This would come out to an additional $4,000/mo. before taxes and expenses.

That's a pretty significant amount of money.

But, what do I sacrifice for it?

Well, now I'm on the floor more often so my energy gets zapped. With less energy I'm way less likely to spend time learning about things like psychology, physiology, biomechanics and all of the other components of human function and performance that not only helps me become a better coach, but that I actually enjoy. I simply wouldn't have the bandwidth for it.

As a result, my work becomes less meaningful for me as I'm simply grinding through the days, weeks, and months to simply make an extra buck rather than seeking to become a better coach and better assett for my clients that I work with.

I have less time to make my health a priority. Not only am I on the floor more, but now I'm spending more time writing programs, following up through email/text/calls, etc.

I have even less "me" time. Spending time with my wife, lifting weights, playing basketball...these things start to suffer which negatively impacts my mental health probably more than my physical health (at least in the short-term).

All of these factors added up results in a less happy version of me.

An extra $4,000/mo isn't worth it to me. Hell, you could double or even triple that amount and it's not worth it to me.

In life, there is "give and take" in every choice that we make.

We give extra to one area, and it's likely that another area(s) of our life suffers.

The keys are:

1) appreciating that fact and acknowledging that it's real

2) knowing what your priorities are so that you can make the best decision for yourself

3) knowing that sometimes in order to maximize your priorities, you actually might have to put your energy elsewhere for long-term gains with your priorities

My priorities right now?

My health. Have fun. Do meaningful work.

What are you chasing (money, approval from others, credentials, fame, etc) and when you stop and reflect on it, at what cost?

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Mike Coval

Coval Fitness is a Personal Training Studio and Gym in Ann Arbor, Michigan

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